Welcome to Swarprof® Shampoo, your number one destination for luxurious and effective hair care products. Our brand was founded in 2021 by John Smith, a passionate hair stylist with over 20 years of experience in the beauty industry.
John recognized a need for salon-quality shampoos and conditioners that deliver real results without harsh chemicals. After years of research and testing, he created the Swarprof® line using high-performing botanical ingredients to nourish hair from root to tip.
Our Story

Growing up, John spent weekends in his mother’s hair salon, enthralled by the artistry and passion of the stylists. By age 15, he knew he wanted to become a stylist himself. After completing cosmetology school, John began working at the top salons in New York City, eventually becoming the lead colorist.
During this time, John saw firsthand the damage caused by the overuse of chemical processes and harsh ingredients found in popular drugstore shampoos. He dreamed of developing a line of products that could restore hair’s health and shine.
In 2021, after decades honing his skills and knowledge, John left the salon to launch Swarprof®. He consulted with leading trichologists and herbalists to hand-pick unique botanical ingredients to nourish each hair type.
The Swarprof® collection features coconut-based cleansers to gently remove impurities without stripping hair. Antioxidant-rich extracts like argan oil and shea butter deeply condition and add shine. UVA/UVB filters protect color integrity. The results are salon-gorgeous hair that looks and feels its natural best.
Our Formulations
Every Swarprof® formula is meticulously crafted using John’s expertise with the latest scientific research.
- Natural botanicals: Ingredients like coconut, aloe vera, and chamomile soothe the scalp, add moisture, and restore hair’s natural brilliance.
- Safe synthetics: Small amounts of mild surfactants cleanse hair without irritation. Silicones protect and add luminous shine.
- Responsible standards: Our shampoos are sulfate-free, paraben-free, cruelty-free, and made in the USA.
- Targeted solutions: Specific lines address unique needs like color protection, curl definition, volume, and scalp care.
- Universal appeal: All hair types and textures benefit from Swarprof’s wholesome, spa-like formulations.
We are committed to creating clean, eco-friendly products without compromise on performance. Our high standards ensure every formula delivers visible, exceptional results you can feel good about.
Our Unique Difference

What makes Swarprof® stand out from other salon brands?
Clean Ingredients Sourced Responsibly
We never use sulfates, parabens, phthalates, mineral oil, petrolatum, silicones, or other harsh chemicals in our formulas. We source premium ingredients from ethical suppliers who share our values.
Effective Solutions Backed by Science
Our shampoos and conditioners are proven to leave hair looking smoother, shinier, and fuller after just one use. Extensive clinical testing ensures they perform as well as professional treatments.
Cruelty-Free and Sustainable
All our products are 100% cruelty-free and vegan. Our bottles use recycled plastic and paper from renewable sources. We partner with eco-conscious ingredient suppliers and vendors.
Salon-Level Results
Swarprof® nourishes hair just like a salon conditioning treatment, leaving it touchably soft, hydrated, and healthy-looking. Formulas are concentrated enough for daily use.
Customizable Collection
With multiple specialized lines, you can find a Swarprof® regimen tailored to your specific hair goals and concerns. Mix and match to create your ideal routine.
Our Lines
Gold Series
The Gold Series features ultra-luxe formulas infused with nourishing botanical oils and butters. Ideal for dry, damaged hair in need of intense moisture and repair.
Key ingredients: Argan oil, cocoa butter, shea butter, coconut oil, babassu oil, marula oil
hero products: Hydration Repair Shampoo, Deep Conditioning Hair Mask
Pure Volume
The Pure Volume line plumps limp, fine hair with lightweight protein and volumizing ingredients. Leaves hair with a thicker, fuller appearance.
Key ingredients: Quinoa protein, bamboo extract, B-vitamins, biotin
Hero products: Volumizing Shampoo, Root Lifting Spray
Curls Rock
Made for curly, coily, and textured hair types. Gently cleanses while locking in moisture and definition. Enhances natural curl pattern.
Key ingredients: Aloe vera, coconut oil, marshmallow root extract, shea butter
Hero products: Cleansing Cowash, Curl Defining Cream
Color Care
Sulfate-free formulas protect color vibrancy and shine. UVA/UVB filters prevent fading from environmental damage.
Key ingredients: Sunflower extract, grapeseed oil, ginger root extract
Hero products: Color Enhancing Shampoo, Daily Conditioner
Scalp Therapy
Formulas with tea tree oil, menthol, and other purifying botanicals soothe itchiness, reduce flakes, and support a healthy scalp environment.
Key ingredients: Tea tree oil, peppermint oil, birch bark extract, menthol
Hero products: Cooling Shampoo, Intensive Scalp Mask
Our Commitment to Quality

At Swarprof®, we are committed to delivering the highest quality natural hair care backed by rigorous testing.
- We source premium botanical ingredients and assess their purity, safety, and efficacy.
- Formulas undergo clinical trials to ensure they perform as expected.
- Products are made in our U.S.-based facility under strict quality control monitoring.
- We conduct ongoing consumer testing and gather feedback to continuously improve our collection.
- Our team stays on top of the latest hair care research and trends.
Your satisfaction with our products is our number one priority. If you are ever unhappy with your purchase, please contact us so we can make it right.
Giving Back
Swarprof® is proud to partner with the Clean Hair Initiative, a nonprofit that provides hair care products and education to underserved communities. A portion of sales supports their mission to empower confidence through healthy hair.
We also donate a percentage of profits annually to environmental causes like ocean cleanup and reforestation projects. Our commitment to people and the planet drives everything we do.
Join Our Community
Follow us on social media for hair tips, inspiration, product launches, special offers, and more. Tag us to share your beautiful hair transformations using Swarprof®.
Instagram: @swarprof
Facebook: @swarprof
Twitter: @swarprof
Subscribe to our email newsletter for exclusive discounts, giveaways, and first access to new products.
Or chat with our hair care experts anytime for personalized product recommendations and advice. We’re always happy to help you achieve your best hair days.
Welcome to the Swarprof® family! We can’t wait for you to experience the difference clean, conscious hair care makes.